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Tru Vue Retail Makeover Boosts Business For Contest Winner

By Jen Gramm, Tru Vue Director of Marketing

When Sheri Wright, winner of the Tru Vue Retail Makeover Contest, opened the door to her first post-makeover customers, she knew she was embarking on a new era for her store. Within weeks of the project’s completion, the owner of Fourth Corner Frames in Bellingham, WA, began to see immediately how much of an impact an updated look and revitalized business practices can have on a small business.


The rich gold and chocolate color scheme that has transformed the store’s exterior is the change people first see, but so much more has revamped the business inside, helping Wright tap into new customers and attract attention from regulars.  “One of the things that I’ve noticed is that people coming in are really impressed,” said Wright, who has been in custom framing for 40 years. “Our physical space is conveying quality, and it’s working together with the other back office changes we’ve made that aren’t as visible to the customers.”


Fourth Corner Frames celebrated its makeover with a reopening party in November, and since then has seen an uptick in sales thanks to the new space and business practices that help Wright better manage operations.


Wright was chosen for the Tru Vue Retail Makeover Contest based on her store’s growth potential, branding opportunities and market opportunities. Contest judges thought that Fourth Corner Frames represented the transition required to thrive in today’s custom framing market. Ken Baur, president of KB Consulting, and Meg Glasgow, owner of The Gallery at Finer Frames, consulted on the project and were on-site to walk Wright through the various steps of transforming her business.


“We selected Fourth Corner Frames as the retail makeover winner because of the potential it has for strengthening and increasing its business,” said Jen Gramm, marketing director at Tru Vue.  “It’s wonderful to see how quickly the new space and business tools have had an impact.”


Fourth Corner Frames recently celebrated 40 years providing art and custom framing in Bellingham and beyond. Known for its innovative design and high level of customer service, the shop has been owned by Wright since 2001.

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

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