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Four Holiday Content Ideas for your Social Media Calendar

By David Lantrip, Industry Expert

Creating a social media content calendar can be daunting, especially during the busy holiday season. Here are four ideas to get you started with filling in your calendar and hopefully help you generate even more ideas for your holiday campaign.

 

1. SMALL BUSINESS SATURDAY

 

Small Business Saturday, the Saturday following Thanksgiving and Black Friday, continues to grow. According to the National Federation of Independent Business and American Express, 88 million people shopped at a small local business on Small Business Saturday 2014. Put a few spots on your social media calendar to promote the bene ts of buying local leading up to this day. 2

 

 

2. CUSTOMER FRAMING STORIES

 

Assign several days on the calendar to share customer framing stories. Not only do these recognize your customers, but they also inherently provide gift ideas for your followers. If you haven’t begun doing so already, make it a practice to take photos of your customers with their framed pieces at the completion of a job and share their stories on your website and through social media. If these customers follow you on social media, this gives them a way to share with their own networks and the perfect tool to spread great word-of-mouth.

 

 

3. GIVING TUESDAY

 

Giving Tuesday has become a popular follow up to Black Friday, Small Business Saturday and Cyber Monday, which kick o the holiday shopping season. Recognize any local charities you support on this day by sharing some of the great things they are doing in your community.

 

 

4. CONTACT THROUGH SOCIAL MEDIA

 

Speaking of interactive, according to a Nielsen Report, one in three social media users prefer to contact businesses through social media. Build in posts that answer customers’ frequently asked questions about everything from project completion times to selecting materials. Also be sure to check social media regularly for specific questions and comments coming directly from customers and respond to them.

 

Build in posts that answer customers’ frequently asked questions about everything from project completion times to selecting materials. Remember that some news and events will call for multiple posts, and these need to be included in the calendar. If you are hosting an artist in-store, you will want to announce it well in advance, post a reminder leading up to it and the day before, and then follow up with photos during and after the event. You will want to post holiday hours several times throughout the season.

 

Speaking of interactive, according to a Nielsen Report, one in three social media users prefer to contact businesses through social media. Build in posts that answer customers’ frequently asked questions about everything from project completion times to selecting materials. Also be sure to check social media regularly for specific questions and comments coming directly from customers and respond to them.  Also be sure to check social media regularly for specific questions and comments coming directly from customers and respond to them.

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

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