A customer walks into your shop carrying a piece they’ve been meaning to frame for years. Maybe it’s a wedding photo. A child’s artwork. A signed poster from a favorite concert. A diploma. An original piece of art. Whatever the item, the reason for framing it is usually the same: it matters. What many customers […]
Why UV Protection Matters in Custom Framing Read More »
When it comes to protecting what you frame, whether it’s artwork, photography, or meaningful keepsakes, the glazing you choose matters. Not all picture framing glass or acrylic performs the same. The right option depends on how your piece will be displayed, how valuable it is, and what level of protection you need. With Tru Vue,
6 Types of Picture Framing Glass (and When to Use Each) Read More »
By Jen Gramm, Tru Vue Director of Marketing Your online photography site is live, your content is drawing in new customers, you’re capturing them on your email list and knocking out newsletters like a pro, but what else is missing from your marketing plan? Getting social! Why Social Media for Photographers? Why is social media
Build Your Photography Business: Social Media for Photographers Read More »
By Dr. Jennifer Booth, Fine Art and Museums Business Manager Tru Vue contributed to the knowledge wealth presented at the Museum Lighting Conference in London, 11-13 September 2017, with a scientific poster on the Interactions between Museum Lighting and Optically Coated Glazing. Glazing is increasingly being used within museums and galleries to protect works of
Interactions Between Museum Lighting and Optically Coated Glazing Read More »
By Hugh Phibbs, Preservation Consultant Treasured items displayed in museums present a contradictory challenge, since the art works are there to be both observed and preserved, and conditions for optimal viewing may present preservation problems. Museum visitors love to see collections in bright light with no protective glazing, but these conditions can cause damage from
History of Glazing in Museums Read More »
When it comes to printing, we’ve been getting a lot of questions from photographers, printers, and labs alike about color management. Labs/printers will often layer in some color management to their workflow prior to printing to make sure the colors come out “just right.” Is this something most photographers would appreciate? Do you handle your
The Question of Color Management Read More »
By Bryan Esler I’ve lived in my condo for four years now, and have one piece of artwork on the wall. And it’s not even a photograph—it’s a typographical print. I finally decided it was time to make a change. Having been to Ireland this past summer, I decided to get a few of my
Prepared for Printing: Are your Images Ready? Read More »
By Pamela Ann Berry Many ask why photo printing is so important. Printing is a part of many photographers’ businesses and workflows which can always be improved. Sure, going from one screen to another is easy, but figuring out how to print at the right size and the right output can be daunting. This blog is to help make
The Lost Art of Photo Printing Read More »
Every photographer dreads the thought of losing photos due to a failed hard drive or other catastrophe. Protecting your work requires a defined, consistent workflow that goes beyond simply hitting ‘backup.’ Photographer and educator Tim Grey shares nine essential habits for saving photos to ensure the safety and longevity of your digital assets. 1. High
Photography Tips: 9 Essential Habits for Saving Your Photographs Read More »
By Levi Sim – Owner/Photographer/ Public Speaker at Levi Sim Photography If you’re like me, and I suspect that you are, some of your favorite pictures have never been hung on the wall. Sure, they’ve been shared on Facebook and Instagram, but rarely do you print your photography. Your work never gets made into a real photograph.
Print Your Photography: The Story Behind the Shot Read More »
The next step in our series on building your photography business is Search Engine Optimization (SEO) for photographers. Have you missed any of the previous posts? Here’s a quick recap of what we went over: Understanding the value of marketing your business and identifying your online marketing goals Marketing your online photography store on your
Build Your Photography Business: SEO For Photographers Read More »
By Nature Photographer, Max Foster Introduction In our current digital age, billions of photos are taken every day; however, only a tiny fraction of those photos are ever printed – even by professional photographers! Digital cameras with 45+ megapixels are the norm, but most of these high-resolution images only make it to the computer screen,
Shooting For Print: A Professional Workflow Read More »
1. Cloud Backup In a business built on the images you capture, it’s critical that you rely on a cloud backup system that is robust and that automatically backs up all your files including documents, photos, music and movies. Look for a cloud backup provider that allows unlimited files, unlimited file size and has unlimited
6 Essential Online Tools for Photographers Read More »
One of the hardest things you can do is to start your own business. You must truly become a jack of all trades — financially competency, passion for paperwork, providing a quality product/service, and last but certainly not least: making yourself known. In a sea of brands, getting yours to stand out from the rest
Hyperlocal Marketing for Printers & Photographers: Google My Business Optimization Read More »
Any photographer knows how much effort is put into their passion: the gear, the travel, shooting, development/editing, and finally, a website to exhibit the final products. Professional photographers that want to take their craft to the next level should start a website in order to show off their artwork to the community, provide tips & tricks, and/or show
SEO For Photographers & Printers: How to Outrank Competitors on Search Engines Read More »
By Jen Gramm, Tru Vue Director of Marketing In our continuing series on building your photography business, we are now focusing on email marketing for photographers. More than a century ago, Mark Twain (allegedly) said, “Reports of my death are greatly exaggerated.” We often hear about the impending death of email. Like Mark Twain, email’s
Build Your Photography Business: Email Marketing For Photographers Read More »
By Jen Gramm, Tru Vue Director of Marketing In previous posts, (Online Marketing for Photographers, How to Market Your Online Photography Store), we’ve discussed setting your online marketing goals and how to market your online store. This post covers the next step in building your photography business, launching a blog. Remember the Rod Stewart song “Every
Build Your Photography Business: Blogging for Photographers Read More »
By Jen Gramm, Tru Vue Director of Marketing You’ve spent time and effort creating an amazing body of work. You want to grow your online photography business…so, what’s the next step? Tips for Creating Your Online Store Whatever platform you choose, if you want to attract viewers and keep them coming back as customers, it’s
How To Market Your Online Photography Store Read More »
By Jen Gramm, Tru Vue Director of Marketing You point, you shoot, you print or upload…then what? Skill alone won’t build your photography business. Whether photography is your full-time profession or a part-time side job, you want to get noticed, engage potential clients, and make the sale. There’s a lot of time and effort that
Build Your Photography Business: Online Marketing for Photographers Read More »
This video helps to explain the differences in coating technologies and how these coatings block UV. Learn how Tru Vue Conservation Grade UV coating technology outperforms other products by providing 99% UV protection 100% of the time.
Tru Vue® Conservation Grade UV Coating Technology Read More »
By Heraeus The process animation, created by Heraeus, aims to schematically visualize and help to better understand what happens during a sputtering process.
Heraeus Sputtering Process Animation Read More »
