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So What Is A Tru Frameable Moment™?

By Maureen O'Connor, Tru Vue® Marketing Manager

Earlier this year, we introduced the concept of Tru Frameable Moments™, and we’ll continue to talk about it in the coming months, in the context of both local grassroots promotional opportunities and for The Tru Vue® 5th Annual Framing Competition. Therefore, we thought it would be helpful to define what a Tru Frameable Moment is, and how to distinguish one from other framing projects.



What’s a Tru Frameable Moment™?


A Tru Frameable Moment should represent a definitive achievement, milestone or event that’s significant for an individual, organization or community.  So while broad subjects like marathons or soccer wouldn’t qualify, a project that displayed a local individual or team effort that culminated in a great performance or championship season certainly would.



A Tru Frameable Moment should have intrinsic interest to your community. It could already be “the talk of the town” or have the potential of becoming big news. For example, The Framer’s Gallery leveraged the popularity, success and affinity for gymnastics in their market to create a Tru Frameable Moment and generate a lot of buzz about their business. Click here to read about this Tru Framable Moment.



It can help create buzz about your shop


A Tru Frameable Moment could have the potential to go viral — both online through social media and “did-you-hear-about” conversations on the street or in the grocery store.  Chicago framer Matt Puchalski reached out to a local restaurateur who had the opportunity most baseball fans can only dream of — throwing out the first pitch for his favorite baseball team. Through the Facebook pages of both the frame shop and the restaurant, more than 10,000 fans vicariously relived that incredible moment…and who fit the demographic for custom framing. Here is a link to this story.



Tru Frameable Moments are plentiful in any community: business achievements, fundraising efforts, contest winners, volunteer work, scholastic achievement, sports, and more — think of the stories and events in your community that make the local news. They can all be Tru Frameable Moments.



The Framer’s Gallery reached out to the star of the Brecksville Bees to provide her memorabilia for framing — the shop got a display that built store traffic, started customer conversations, exhibited high-end, high markup techniques, and inspired visitors to consider their own Tru Frameable Moments. In return, the star gymnast received a framed masterpiece that displayed and protected the memories of a lifetime…for a lifetime.



Tips to find a Tru Frameable Moment


Need ideas, but hesitant to reach out to strangers? Ask family, friends and neighbors if they know of any remarkable news or events that can be promoted as a Tru Frameable Moment. You can even create an in-store display that asks customers to write down ideas as part of a contest.



Once you have an idea for creating the ultimate Tru Frameable Moment in your community, make sure you have plans to promote it as well. Create a checklist that will help you promote inside your shop, and more importantly; that reaches outside your shop. For example, consider:



  • Communicating your Tru Frameable Moment to customers via e-mail
  • Have an Open House for the anyone connected with your Tru Frameable Moment
  • Using social media to spread the news

√ Your Facebook pages: personal and business

√ Other individuals’ or organizations’ Facebook pages

√ Twitter, Pinterest, Snapchat, Instagram & YouTube

  • Reaching out to your local media to suggest story ideas



It’s important to remember that you’re looking for a subject that’s newsworthy and reflects the pride of your community to promote your business and inspire your customers. Virtually everyone has their moments and accomplishments — which may not be as grand and interesting as the one you choose — but that they always want to remember, protect and display.



Find the Tru Frameable Moment you want to share, and enter the Tru Vue Framing Competition today!

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

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