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TruLife® Enhances the Visual Appearance of Art with Lifelike Colors, Depth, and Clarity

By Jen Gramm, Tru Vue® Director of Marketing

TruLife® anti-reflective acrylic —the newest product in the Tru Vue® glazing collection—will be on display at PhotoPlus Expo, October 21-24 at the Javits Center in New York City. Andrew Moore’s Palace Square St. Petersburg, which is UV printed on TruLife, can be viewed at the Tru Vue booth (#273) during the entire show. See for yourself the lifelike colors, incredible depth, and clarity the substrate provides to capture the details and show photography and fine art as it was meant to be viewed. “TruLife transforms the way the world views art,” says Patti Dumbaugh, vice president of new business development, Tru Vue. “It is a revolutionary anti-reflective, single-sided acrylic that allows artists to bring their vision to life.” TruLife is the first anti-reflective acrylic available for face (second surface) mounting, signage, and direct print applications and it delivers the highest-resolution viewing experience possible to truly reflect an artist’s vision, and nothing else.


It also features:

  • Anti-reflective, nearly invisible surface for viewing when face/second surface
    mounted or directly printed on opposite side.
  • Vibrant colors, depth, and clarity.
  • A contemporary look.
  • Abrasion resistant to protect against scratching.
  • Anti-static properties to minimize dust.
  • UV protection of 99 percent to minimize fading.
  • Shatter resistant and lightweight.
  • Cleans like glass; no special acrylic cleaners needed.


Tru Vue is participating in a pre-show networking event on October 21, from 6-8 p.m., in room 1E15-1E16 on Level 1 of the Javits Center. This event offers all registered media the opportunity to view this new and innovative acrylic first-hand and see why the difference is clear with TruLife. More than 100 journalists are expected to attend. If you aren’t able to attend or would like to visit one-on-one with a member of the Tru Vue team, please contact a member of the earned media team to schedule a time during the Expo (contact information follows).


About Tru Vue
Tru Vue is a leader and known innovator in the protection and conservation of all things framed and displayed, primarily in the custom picture framing and museum markets. Tru Vue is located in McCook, Illinois, and Faribault, Minnesota, and is a subsidiary of Apogee Enterprises, Inc. (Nasdaq: APOG). Apogee Enterprises, Inc., headquartered in Minneapolis, is a leader in technologies involving the design and development of value-added glass products and services, and employs more than 3,900 people world-wide.

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

About the Author(s):

Find a TruLife Printer, Face Mounter, or Diasec Mounter

Outside the US
United States

Printmakers outside of the United States

Print Partner

Face Mounter

Ontario, Canada

+1 647-725-3433


Face Mounter

Toronto, Canada

+1 416-461-3233

AVS Printing Pte Ltd.

Direct Printer, Diasec

31 Ubi Road 1, #01-01

Aztech Building

Singapore 408694

+65 6742 4288

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Face Mounter

Al Saad Street – Park Jdeidet bldg.

Jdeidet El Metn


Bilal Shreif

+ 961 1 902 708; + 961 71 979 079

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Printmakers in the United States

Impact Visual Arts

Printer, Face Mounter

San Diego, CA


Nevada Art Printers

Face Mounter

Las Vegas, NV


Photo Craft Imaging

Printer, Face Mounter

Boulder, CO


Ultimate Image Printing

Printer, Face Mounter

Costa Mesa, CA


Acorn Editions/A Street Frames

Fine Art Printer & Second Surface Mounter

Framingham, MA 01701

Marc Elliott


Visit Website

Mount Brooklyn

Fine Art Printer & Second Surface Mounter

New York, NY 10018

Dennis Yermoshin