Tru Vue is offering a new counter display to help custom framers show customers the benefits of choosing Optium Museum Acrylic^®, the company’s state-of-the-art product combining the best features of glass and acrylic.

 

 

Optium Museum Acrylic performs like glass because of its anti-static properties, conservation grade 99% UV protection, abrasion-resistant surface, optimal light transmission, and anti-reflective viewing experience. It is also easy to care for and cleans like glass, so it doesn’t require any special acrylic cleaners. And like most acrylic glazing, Optium is half the weight of glass and is shatter-resistant. Because it is light weight, it is highly recommended for oversized works and heavy shadowboxes. Its shatter-resistant and abrasion-resistant benefits are well-suited for high-traffic areas and as a safety precaution in earthquake-prone zones or children’s rooms.

 

 

But unlike most typical acrylic, because of its anti-static properties, Optium Museum Acrylic is recommended for static-sensitive works like textiles, charcoals, pastels, and other friable materials. And stemming from its anti-reflective feature, any piece glazed with Optium Museum Acrylic benefits from the clarity it provides, allowing every detail to be visible, letting the artwork to be seen without any distracting reflections.

 

 

“Custom framers who have worked with Optium Museum Acrylic have been impressed with its benefits and the flexibility it gives them to design truly creative pieces,” said Jen Gramm, director of marketing at Tru Vue. “Optium Museum Acrylic fills an important need in the market.”

 

 

Tru Vue hopes this counter display will help custom framers have conversations with their customers about the different glazing options available to them. Focus group research has shown that having options is important to custom framing consumers. When asked if they would rather be given options for glazing or be given a single recommendation by their custom framers, participants in recent focus groups were clear that they wanted to be informed of glazing options.

 

 

As a premium product, Optium Museum Acrylic is not only a great product to offer to aide in increased customer satisfaction; it is also good for the continued success of your business. To help custom framers better understand how to use premium products to strengthen profitability, over the course of the summer the Tru Vue blog will feature articles from industry experts on pricing strategies, selling, and employee training for products like Optium Museum Acrylic.

 

 

 

Tru Vue is a manufacturer of high-performance glazing products for the custom picture framing and museum markets. Tru Vue is a leader in both UV protection, as well as anti-reflective and specialty glazing products for these markets. The company is located in McCook, Illinois, and Faribault, Minnesota, and is a subsidiary of Apogee Enterprises, Inc. (Nasdaq: APOG).