arrow-down arrow-left-block arrow-left-thin arrow-left arrow-right-block arrow-right-thin arrow-right arrow-up cart checkmark close cloud-download download facebook frame globe icon-all-products linkedin location-pin logo-mark museum-dark museum pdf play-button printer screen search speach-bubble tru-vue-pin twitter instagram youtube

Tru Vue Competition Celebrates Creativity in Framing with Optium Museum Acrylic®

By Jen Gramm, Tru Vue® Director of Marketing

Tru Vue® invites custom framers to push their creative boundaries with a framing competition focused on its state-of-the-art product, Optium Museum Acrylic®. The competition opens on September 5th, 2017, and online entries will be accepted until October 1st, 2017.



Different from years past in its format, the competition involves designing a framing package for one of three textile artworks by Chilean artist, Andrea Barrios Aguilar, commissioned exclusively for Tru Vue. Three finalists will be chosen based on their design concepts submitted during the entry period. After the announcement, the finalists will be provided the textile for their design and a stipend to create a finished piece that will be on display and judged at the West Coast Art and Frame (WCAF) Expo 2018 in Las Vegas (January 21st – 24th, 2018).



“Each year we have heard from more and more framers about how Optium Museum Acrylic expands the possibilities for custom framing,” said Jen Gramm, director of marketing for Tru Vue. “Because of the versatility of this product, we wanted to encourage more framers to think about how creative their framing project can be through the utilization of Optium Museum Acrylic, especially when the subject of the piece is a fabric or textile.”



Optium Museum Acrylic offers the best of both glass and acrylic. The product is half the weight of glass and is shatter-resistant, which is a standard feature on most acrylic products, but it performs like glass with its anti-static properties, 99% UV protection, abrasion resistant surface, optimal light transmission, and anti-reflective viewing experience. It also is easy to care for and requires no special cleaning solutions.



Finalists will be announced on October 10th, 2017, and they will have until December 4th, 2017, to make their pieces. Two prizes will be awarded at WCAF:


  • Best in Show: Judges’ Choice chosen by a panel of industry experts. The prize includes $1,000 in funds to use towards a local market event promoting the competition win, and two boxes of Optium Museum Acrylic (40” x 60”).
  • Fan Favorite designated by the most votes earned at WCAF by attendees and online votes. The prize includes $500 in funds to use towards a local market event promoting the competition win and one box of Optium Museum Acrylic (40” x 60”).



Both winners, who will be announced on January 23rd, 2018, will receive promotional support for their events, including a press release, ad, and e-newsletter, in addition to the event funds. Additionally, Tru Vue provides national promotional support for competition finalists and winners.



“Over our six years conducting this competition, we’ve learned that one of the most valuable aspects of participating is the promotional opportunities that come with being a finalist and winner,” said Gramm. “Our prizes this year support those framers and their businesses, which is one of the ways we aim to contribute to the industry.”



Enter today, see the full details, rules, and regulations by clicking here.

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

About the Author(s):