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Meg Gives Ten Reasons You Should Enter The Tru Vue® Retail Boot Camp

By Meg Glasgow, Industry Expert

One of the biggest challenges of being a brick-and-mortar business is engaging customers in a way that draws traffic to your store. As a local business, you are a member of your community, which differentiates you from much of your competition.



Event marketing is one great way to take advantage of your community connections and begin new ones, which is why Tru Vue is continuing its popular Retail Boot Camp series with its third installment, Driving Footsteps to Your Door. Working with me, the winning shop will receive a free consultation with step-by-step training to increase shop exposure, an in-store event celebrating its customers and the craft of custom framing, and a spotlight video featuring three stand-out pieces. Watch a video example of what we’ll bring to  the winning frame shop. 



Following are just some of the ways the Tru Vue® Retail Boot Camp can help you transform your business.


We’ll show you how to:


  1. Use a VIP event to strengthen customer loyalty by showing appreciation to past customers
  2. Attract a new audience by creating a fun and informative customer experience
  3. Leverage the power of social media to get customers’ attention before, during and after events
  4. Build partnerships in your community with complementary businesses
  5. Create targeted Facebook ads to drive traffic to your event
  6. Get ideas for in-store promotions, customer gifts and more
  7. Write a press release that gets the attention of local media
  8. Build your email list from event attendees
  9. Turn customers into raving fans and earn their referrals
  10. Drive footsteps to your door and increase sales


Best of all, you don’t have to figure it out all by yourself — I do it with you! Click here to enter by April 2, 2018.


This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

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