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Rock on with Reflection Control®

By Maureen O'Connor, Tru Vue® Marketing Manager

For Sheldon Pierce, the owner of Frame of Mind in Alberta, Canada, it’s not every day that he ships a custom order to Barbados. Rarer still, is when the framing project is a collection of photos of the legendary Irish rock band U2 from the 2018 Experience + Innocence Tour.



The Moment


“At Frame of Mind, we get to see some incredible collections,” Sheldon says of the photos of Bono, The Edge and the rest of U2 shot by photographer Mike Kurman ( ” Our customer on this project was a serious collector, and having a framer she could entrust with her photos was, understandably, very important.”



The customer had done extensive research into different framing stores, Sheldon added, before settling on Frame of Mind due to its strong reputation and positive online reviews, as well as the shop’s experience with handling sensitive and valuable pieces.



“Plus, here at Frame of Mind we make the framing process interactive and fun,” Sheldon says, “so our customer knew she’d get exactly what she envisioned and that her collection of photos would be in expert hands.”



The Design


Because the customer would be shipping the pieces from Canada to her home miles away in Barbados, Frame of Mind knew that the pictures needed to be framed with the potential for rough handling during shipping in mind.



“And in terms of style, she wanted something modern and flattering that would really highlight the collection,” Sheldon says. “We were up for the challenge, and were happy to offer our style and framing recommendations.”



For the framing, the central photo had been printed in color on metal which Sheldon says required it to be handled in a different manner than the other pieces. To accent and ground the collage, the metal print was framed in Roma Moulding’s Lavo series, complete with an inset fillet in gun-metal silver. The other 12 photos were framed in black core mats from Crescent Cardboard Co. LLC and frame mouldings from the Spencer line of Larson-Juhl Custom Frames.




“Our work with fillets is unmatched in the industry,” Sheldon says. “The fillet that was stacked into the capping frame of the central, main photo really gave it visual precedence and provided the perfect finish.”



To glaze the pieces, Sheldon says Frame of Mind used Tru Vue® Conservation Reflection Control® Acrylic because of its 99% UV Protection, anti-glare protection and shatter-resistance for safe handling.



“In our customer’s Barbados home, the Reflection Control finish would offer excellent glare reduction, while the acrylic would not put her photos in jeopardy during shipping,” Sheldon says.



The Results


Like so many of U2’s songs, the project was a big hit – and Frame of Mind even threw in something of a bonus track.



“In order to show our appreciation for our customer’s business, we donated a custom-designed full-color engraving on silver plate that documented the U2 tour the photos were taken from while giving credit to the amazing photographer Mike Kurman,” Sheldon says.




Thanks to the Frame of Mind’s expertise and the protection from Tru Vue Conservation Reflection Control®, the customer received a delivery of the beautifully framed, well-protected photos to her home an ocean away from Alberta, making for a “Beautiful Day.”



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This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

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