At Tru Vue®, we know that custom framers far and wide are eager to re-open their stores and start welcoming customers back inside. While many states are now allowing businesses like yours to begin re-opening, keep in mind that it’s important to also consider key details to get back up and running.
For starters, be sure to check all the state and local regulations and guidelines regarding re-opening. Beyond that, Tru Vue has developed a handy Back-to-Business Checklist to help you think specifically about re-opening a custom framing shop:
- Get up to date. Be sure that your frame shop’s website, Google Business profile, and storefront signage are all updated to prominently display pertinent information about your reopening – this includes any changes in store hours and safety precautions that you’re taking to protect customers.
- Maximize safety. Prepare your store and workspace to allow for maximum safety, including creating hand sanitizing stations, clearing space for social distancing, and having masks on hand for staff and customers.
- Inform your staff. Brief your staff on all in-store safety procedures to ensure they are comfortable returning to work and ready to inform and interact with customers.
- Spread the news on social media. Post announcements on your shop’s social media channels to update customers about your re-opening details and procedures. Also consider paying for some “boosted” posts to spread the word among your followers and reach new potential customers.
- Handle with care. Stock up on stickers and supplies for the proper care and handling of Tru Vue glazing products.
- Get ready to sell. As you re-open, review your profitability goals and sales strategy (e.g., What options do you have to recover sales? What value-add products or services can you offer customers?) Also be sure that you have the right selling tools on hand with Tru Vue demos and displays.
Now, of course, this checklist doesn’t cover everything involved in re-opening your store, but it should help you get the ball rolling. Be sure to think about all the unique details regarding your own shop and customers – and if you have some suggestions of your own, please be sure to share with the framing community by using the hashtag #TruVueSupports on social media.
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This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.