Innovation, commitment and trust help deliver an industry milestone
McCook, IL (March, 2022) —For 20 years, Optium Museum Acrylic® has been trusted by custom framers for its incredible clarity and protection. To mark this milestone anniversary, Tru Vue® will be celebrating this year.
“We are thrilled to mark this occasion and reflect on the impact Optium Museum Acrylic has had on the framing industry”, states Jane Boyce, President of Tru Vue.
“This product has been setting the standard in glazing clarity and protection for 20 years, and we couldn’t have achieved this milestone without the talent and trust from framers around the globe.”
Innovation paired with exceptional US based manufacturing launched Optium into the market in 2002 and it’s what has sustained its growth. In 2019, Tru Vue rallied around insights to create an offering of small sizes to drive framer efficiency.
“By launching smaller sizes of our 3mil product, Optium became more accessible than ever; allowing custom framers additional opportunities to provide it to their customers and grow their business.” says Boyce.
Tru Vue is excited to see what’s next for this ultimate acrylic offering and will be celebrating framers with outreach and recognition all year long. “This product has evolved the market and we take pride in our dedicated history as well as the partnerships it helped to develop, ” remarked Boyce.
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Tru Vue is a manufacturer of high-performance glazing products for the custom picture framing and museum markets. Tru Vue is a leader in both UV protection, as well as anti-reflective and specialty glazing products for these markets. The company is located in McCook, Illinois and Faribault, Minnesota and is a subsidiary of Apogee Enterprises, Inc. (Nasdaq: APOG). For more information on Tru Vue, visit the company website at www.tru-vue.com.
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This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.