Tru Frameable Moments™ — they are those memorable, magical occasions we never want to let go of. Whether it’s throwing out the first pitch at a baseball game, a child’s first concert performance, a blue ribbon won in a baking contest or a write-up in the newspaper — these moments chronicle the high points in our lives.

And everybody has them — instants in time that they want captured and framed to display prominently for others to see, and to remind themselves of those triumphant moments in their lives.

Industry consultant Meg Glasgow thinks most moms have their children’s items collected in a shoebox that they’d love to frame and display. Even if only a fraction of those moms start thinking about a framing project, the potential for custom framers is enormous. And that’s exactly what we’re out to promote with Tru Frameable Moments.

Throughout the coming months, we’ll show you opportunities to build your brand, extend your roots in the community, and create a powerful program that will:

• Inspire customers to consider their own Tru Frameable Moments
• Facilitate conversations with customers
• Help you illustrate your techniques, materials and ideas
• Generate community interest and store traffic
• Create a focal point for your shop’s PR and social media messaging

Be sure to check our website and Facebook page regularly for tips, insights and opportunities to help maximize Tru Frameable Moments in your community.