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Changing the way you view glazing.

Tru Vue is a manufacturer of high performance glazing products for the custom picture framing, museum and engineered optics markets. We are a leader in anti-reflective coatings, as well as conservation-grade UV protection and specialty glazing products for these markets.

Founded in 1946 as Chicago Dial, Tru Vue began as a manufacturer of glass for radio dials and later TV screens. One of the company’s first innovations was a process that etched the glass on TV screens, creating a non-glare surface that refracted light and allowed for a much clearer picture. This etched glass product is what brought Tru Vue into the picture framing market in 1970. Discovering that etched-glass technology eliminated the mirror-like reflections associated with framed art, Tru Vue again brought about industry-changing innovation with the introduction of double-sided, etched non-glare picture framing glass.

Today, Tru Vue sets the standard in glazing that enhances, protects, and beautifies.  From custom framing to conservation and preservation in museums and galleries across the globe, to commercial optics, Tru Vue is known as a leader and innovator in the protection and conservation of all things framed and displayed. Whether it’s Museum Glass®, Conservation Clear® and Conservation Reflection Control®, or our acrylic glazing products including Optium Museum Acrylic®, and Vista AR® no other company has such a complete portfolio of high-performance glazing options as Tru Vue.

Tru Vue is a subsidiary of Apogee Enterprises, Inc.

About Apogee

Apogee Enterprises, Inc., headquartered in Minneapolis, is a leader in technologies involving the design and development of value-added glass products and services, and employs over 3,900 people world-wide.

The company subsidiaries transform plain glass to create distinctive solutions for picture framing, the display market, architects, building owners, and contractors.  The company started as a single glass company in 1949 and in June 1971 went public. Over the years Apogee has become a leader in providing innovative solutions for the glass product, technology and service industries.

Apogee Enterprises is traded under “apog” on the NASDAQ


Associations & Affiliations

As a strong advocate of conservation and professionalism, Tru Vue holds membership in several organizations which strive to promote these goals. Tru Vue works with the associations listed below amongst others to improve product features and preservation standards which in turn forwards the industry as a whole. Tru Vue also provides seminars and materials, to help educate framers and their customers on the benefits of conservation framing.


Our memberships include the associations listed here:



American Institute for the Conservation of Historic and Artistic Works

American Alliance of Museums

The Guild for Fine Art Care and Treatment Standards

Art & Framing Council

Canadian Museums Association

US National Committee of the International Council of Museums (ICOM-US)

International Institute for Conservation of Historic and Artistic Works (IIC)