Wedding season is in full swing, and with it an increasing number of newlyweds are searching for creative ways to transform the keepsakes from their Big Day into treasures they can display for a lifetime.
This desire offers an ideal opportunity for custom framers. To help you consider how you can turn wedding framing into a summertime business stream for your store, here are three trends to spark your creativity – and ignite your profits.
1. Framed Vows
More and more newlyweds today are writing their own vows. Many are having the original handwritten or typed copies of those vows framed as sentimental pieces. Others, meanwhile, are getting even more creative by commissioning artists to use the words from their vows to craft hand-lettered compositions for their homes. See some more examples here.
As a custom framer, think about how you can jump on this trend by pitching to prospective customers the creative and unique ways you could display the promises made on their wedding day.
2. Saved Stationary Collages
Wedding guests writing notes to the happy couple is nothing new, but framing those missives for posterity may be. At your shop, promote the idea to customers that you can take items such as wedding cards and guest book pages – as well as save-the-dates, invitations and programs – to create a unique collage of stationary that’s brought to life through creative custom framing.
3. Wedding Keepsake Shadowboxes
Bouquets. Shoes. Gloves. Garters. Bow ties. Table Numbers. These items and many more are finding their way into wedding keepsake shadowboxes as an artistic way for newlyweds to protect and display their wedding day treasures and heirlooms. Use window displays, newsletters and social media posts to let your customers know about your skills using shadowboxes and how you can craft projects for brides and grooms.
Remember to tell customers how glazing with 99% UV protective and anti-reflective products, such as Optium Museum Acrylic® or Museum Glass®, can enhance clarity and shield their pieces from long-term sunlight damage. For more framing trends and inspiration, or to share an interesting framing story of your own, connect with Tru Vue on social media.
Blog Post Featured Project is by Red Door Gallery.
About The Author(s)
Nicole Kowalczyk
Nicole Kowalczyk is the Global Marketing Analyst in the independent custom framing channel with Tru Vue®. She has received her B.A. in Marketing from the University of Illinois at Chicago.