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Welcome, Framers!

At Tru Vue®, we recognize your artistic ingenuity and we share your passion for creative problem solving. Our goal is to support you in those efforts.

In that spirit, this page is home to some essential resources and tools to help your custom framing business succeed and grow. We offer original videos, useful links, tips, and inspiration as well as logos and royalty-free photos to use on your website and social media. With these resources you’ll be able to better serve your customers and continue making lasting keepsakes.

Resource Library

At Tru Vue®, we want to provide you with everything we can to help your custom framing business stand out and attract more customers. On this page, you'll find original video content, in addition to logos and stock photos for use on your website and social media to demonstrate our products.

Build Your Social Community with Shareable Content

Feel free to use any and all of these content resources on your website and social media to better connect with your customers. Also be sure to explore our blog library for valuable content to educate and inspire your social community!

Community-Building Strategies

  • What features and functionality can you add that will better serve your customers remotely? For example, a step-by-step guide for gathering key order information, such as measurements, hanging location, framing needs, etc.
  • How might you facilitate online ordering? This might include adding quality images of your stock and a checkout process. LifeSaver, the business software for framers, offers many features that streamline this process.
  • Spark interest with inspirational thought-starters for framing projects.
  • Make sure your site is “responsive” so it works as well on mobile as it does on a desktop computer. There are numerous website builders that do this automatically.
  • If you already have online ordering, consider emailing customers who might have abandoned a shopping cart and offer incentive for following through. This is also a feature of numerous e-commerce services.
  • LinkedIn has made 16 LinkedIn Learning courses available for free, including tips on how to stay productive and build relationships when you’re not face-to-face.
  • Curbside drop-off and free shipping services might include installing a large, protected drop box for the secure transfer of project materials to make it as convenient as possible. You could also include a notification system (which could be as simple as a doorbell or text) for prompt retrieval of the materials. Especially in the current circumstances, customers will truly appreciate free shipping or delivery, depending on the current guidelines for businesses in your area.
  • Stay engaged with online video chat. Consider how you can use services like Google Hangouts, Zoom, Skype, Lifesaver, or even Apple Facetime to replace a face-to-face consultation. Make sure your internet connection is strong and the lighting is optimal. You may want to break down the process into key steps and practice to make the experience as smooth as possible before offering it to your customers. You can also try offering special live activities for kids or workshops on framing, decorating and hanging art for adults.

Best Practices for Social Media Marketing

  • Prioritize your social media efforts and offer positive and inspirational posts on Instagram and Facebook. This could include suggesting people finally get around to framing that family heirloom, or freshening up their walls rather than staring at them. These suggestions can be a welcome motivator for your customers.
  • Showcase new business features (e.g., curb-side drop off) in your posts.
  • Balance business messaging with feel-good posts that are more likely to be shareable.
  • Consider content you think might most resonate with the local community.
  • Be sure you are using hashtags in their proper context, and, as always, be sensitive to how your posts might be construed. Consider running the content by one or two others to get perspective.
  • You can also research and share examples of people supporting others and efforts to help small businesses.
  • If you have an emailing list, it’s a great time to consider sending messages that would be welcomed by your customers. This could be as simple as offering encouragement as a member of the community, or repurposing inspiration for framing projects mentioned earlier.
  • Think about special dates and events that are approaching and how your business, skill sets, and products can help your community during this time and beyond.
  • Leverage your efforts as social content. Updates, like painting your walls or creating new in-store displays, provide opportunities to involve your community; send out a survey on the paint colors options for your shop, or push out a call for entries for new displays; share the process on social media.
  • Any cleaning footage will showcase how you are preparing your shop for reopening; giving everyone peace of mind when you invite them to see all the changes in-person. These are great to mix in with your social media posts.
  • Are there ways you and your staff can help the community? This might simply mean delivering food and supplies with company vehicles, or donating services and goods. Check local news websites for opportunities. Such efforts go a long way in establishing goodwill with your community.
  • Tru Vue wants to share and inspire positive “Stories of Community Service” that are happening around you. Show us what you’re doing for your neighbors, customers, and loved ones as we all work together. Tag your service-related social media photos with #TruVueSupports so we can share your stories and inspire others to get through this together!
  • For the community at large, many people and organizations in your community are looking for help and volunteers, so use your time, skills, and connections to help, while creating and strengthening bonds in your community network.
  • For your customers, people are hungry for home-based activities, so consider offering online classes for both kids and adults; if you sell art supplies, offer a class supply bundle.

Additional Small Business Resources

  • The Small Business Advocacy Council has a helpful list of assistance resources on their website.
  • Be sure to research additional assistance programs in your specific area. There are state and local programs that are being published frequently.
  • Main Street America launched an online networking platform called The Point. Members can network and share ideas and resources.
  • If you don’t have small business insurance, Insureon is a website that lets you compare quotes from multiple carriers.
  • SixFifty, the legal software, released free legal tools to help businesses manage employment issues. The firm is also hosting free webinars to guide businesses on how to use the tools.
  • Software giant Atlassian, which offers productivity and collaboration tools, is offering its cloud products for free to small businesses with teams of up to 10 people.
  • This is a great time to spruce up your website and social strategy: what new features can you add and what social platforms work hardest for you? You should also create a content calendar to keep customers engaged; David Lantrip has some terrific social media content ideas.
  • Don’t forget your traditional channels: send mailings to your regular customers with ideas, words of encouragement, and project ideas; submit articles or project ideas to local newspapers; and use your windows, sidewalk or parking lot for creative display and communications. Use this free marketing plan template by HubSpot to create a plan for the next 30, 60, or 120 days.
  • Buffer offers a helpful guide to developing your Marketing Content Strategy, and you’ll find free tools by The Balance for creating and tracking your goals.
  • Review your budget and trim the fat, removing any debits that reflect wants more than needs; Inuit QuickBooks offers free guidance.
  • Ken Baur has great resources for framers looking to update company manuals and processes on his website KB Consulting.
  • Learn new skills or processes that could help your business; the Small Business Admiration has a robust Learning Center with free courses, while The Frugal Entrepreneur offers free online business courses, seminars, and training.
  • It will be more important than ever to be aware of what stock you have on hand to deal with any stock delays or issues.
  • You should check in with key reps from your various suppliers to understand how they are dealing with orders. Keep in mind that guidelines for conducting business vary from state to state and community to community, so please be patient as things return to normal.
  • Watch the Tru Vue Bootcamp video here.
  • If you have a need that a distributor can’t meet, Tru Vue will do whatever we can to help you. Please email us at or call 1-800-282-8788.

We Want To Hear From You!

We hope you find this information useful. Remember that, no matter what, we are all in this together. Share your own experiences and tips on social media with the hashtag #TruVueSupports.
Feel free to reach out directly with questions by emailing us at or calling 1-800-282-8788.

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