arrow-down arrow-left-block arrow-left-thin arrow-left arrow-right-block arrow-right-thin arrow-right arrow-up cart checkmark close cloud-download download facebook frame globe icon-all-products linkedin location-pin logo-mark museum-dark museum pdf play-button printer screen search speach-bubble tru-vue-pin twitter instagram youtube

Build Your Photography Business: SEO For Photographers

The next step in our series on building your photography business is Search Engine Optimization (SEO) for photographers.

 

 

Have you missed any of the previous posts? Here’s a quick recap of what we went over:

 

 

 

As you continue to create content and adapt your online presence, SEO plays a very important role. Below you will find out more about SEO and some tips on how to use it.

 

 

What is SEO?

 

SEO, which stands for Search Engine Optimization, is the process of boosting your online visibility and increasing traffic to your website by free and organic search results found in a web search engine such as Google, Bing, or Yahoo.  This process is based on what content you have on your website compared to other sites on the web by the words that are being searched. The content that you put on your website is evaluated by each search engine and then ranked against the other site’s content based on how relevant and similar it is to the searched words.

 

Google and other search engines routinely scour the internet for relevant information and then rank that information by using algorithms to determine if the content is relevant and useful. Once you enter a word or phrase into Google, it uses algorithms to provide a list of sites that it has determined as the best results for your search.

 

 

The Importance of SEO

 

Showing up on the first page of a Google search can make a world of a difference to drive business to your site and, ultimately, in your sales. You are competing against all sorts of people and organizations.

 

 

Studies indicate that there are over 2 trillion Google searches every year! More importantly, 75 percent of searchers never go past the first page.

 

 

The key is to set your content apart from the rest.  The keywords you choose will be vital to ensure you stand out. A best practice would be to not choose “photographer” as your keyword due to it being too competitively ranked on Google. We will cover more tips on choosing keywords below.

 

 

When you do a search, how many pages down do you go to find the information you’re looking for? To dig deeper into how all this works, check out this study on Google search habits.

 

 

Now that you understand why SEO matters, let’s focus on the best practices for your photography business.

 

 

SEO Tips for Photographers

 

In a future post, we’ll get into more detail on how to research, analyze, and develop an effective content strategy for your photography business. For now, let’s look at some basic components that you can implement right away.

 

 

  • Keywords – These are the core of your SEO strategy and the keywords you choose are VERY important to your success. Who you want to reach is called your target audience. Keep them in mind when you jot down all the important words and phrases that relate to your photography business. This is your initial list. For example, if you’re a landscape photographer, you might include landscape photography, mountain photography, nature photography, etc. But, these are too broad to be ranked on Google, so let’s get more specific.

 

 

  • Get Local – If you work in a certain locale or photograph specific areas, include those on your list. And, when you include your location with Google Maps, it boosts your SEO. In our example, a landscape photographer who has a gallery in South Dakota and focuses on American national parks would include phrases such as, South Dakota landscape photographer, landscape photography of Yellowstone National Park, Yosemite nature photography, best wildlife photography of Zion National Park, and so on.

 

 

  • Questions – The frequently asked questions (FAQs) you receive are an excellent source for keywords and blog post ideas. Include an FAQ page on your website, which will also boost your SEO. Some examples might include, Best Photography Excursions in Acadia National Park, 10 Lighting Tips for Landscape Photography, and How to Present Wildlife Photographs.

 

 

  • Images – Google loves photographs that tell a story and relate to your content. Include photographs in your content and on your website to assist in your SEO efforts. Additionally, the images you share will help you rank in Google’s image search. To improve your SEO and image search results, make sure to add descriptive file names to your photos, captions and alternate text that include your keywords. If your gallery is located on another site, like SmugMug, look into their SEO practices, too.

 

 

For even more detailed information on best SEO practices for photographers, check out this post – Search Engine Optimization for Photographers – SEO Basics.

 

 

SEO Tools to Get You Started

 

As mentioned, we’ll be getting into more detail on how to best use these tools in a future post. Take some time to get familiar with them and play around with some of the keywords you’ve developed.

 

 

Moz – Provides SEO free and paid tools and information

Google Keyword Planner – Google’s free tool for keyword research

Keyword Tools – More keyword research

Yoast – WordPress plugin and SEO info

 

 

For even more, check out PC Magazine’s recent post on The Best SEO Tools of 2017.

 

 

SEO does take some time and knowledge, but it’s worth it to get the best results. Use these tools and simple tips to get you started and boost the Google results for your photography business.

 

 

Enter to Win a $100 Gift Card

 

If you enjoyed this post, sign up below to receive additional information from TruLife®, including Feature Photographer posts, Business of Photography Series, and product updates. The first 50 people who sign up by November 30th will be entered to win a $100 gift card from Artmill, good through December 31st which is perfect for those holiday gifts!

 

 

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.

Find a TruLife Printer, Face Mounter, or Diasec Mounter

Outside the US
United States

Printmakers outside of the United States

Print Partner

Face Mounter

Ontario, Canada

+1 647-725-3433

Colourgenics

Face Mounter

Toronto, Canada

+1 416-461-3233

AVS Printing Pte Ltd.

Direct Printer, Diasec

31 Ubi Road 1, #01-01

Aztech Building

Singapore 408694

+65 6742 4288

info@avs.com.sg

Visit Website

Lollipopart

Face Mounter

Al Saad Street – Park Jdeidet bldg.

Jdeidet El Metn

Lebanon

Bilal Shreif

+ 961 1 902 708; + 961 71 979 079

info@lollipopart.com

Visit Website

Printmakers in the United States

Impact Visual Arts

Printer, Face Mounter

San Diego, CA

858-256-0052

Nevada Art Printers

Face Mounter

Las Vegas, NV

702-337-1623

Photo Craft Imaging

Printer, Face Mounter

Boulder, CO

303-442-6410

Ultimate Image Printing

Printer, Face Mounter

Costa Mesa, CA

949-476-2255

Acorn Editions/A Street Frames

Fine Art Printer & Second Surface Mounter

Framingham, MA 01701

Marc Elliott

1-617-435-6894

Visit Website

Mount Brooklyn

Fine Art Printer & Second Surface Mounter

New York, NY 10018

Dennis Yermoshin

832-597-3988