An eye-catching and cleanly designed sign has the power to entice a potential customer to make a purchase or could produce an upsell opportunity. But what happens when Mother Nature has other ideas? The sunniest of days could be trouble—hiding your product or message behind massive glare. Whether you’ve purchased your first indoor glass display case or are on your 5th outdoor display, you can’t afford to keep replacing an inferior product or risk your brand being misrepresented.

 

 

Superior Technical Glass Performance & Efficiency

 

There are a number of technical glass options on the market; however, TRU-AR™ Technical Glass is the best non-conductive, wide-band coated glass available. Non-conductive, wideband coating is specifically engineered to endure multiple environments, minimize reflection and maximize transmittance on glass over the visible spectrum—producing a superior technical glass ideal for providing an enhanced customer experience. Proven in high-performance applications, TRU-AR™ technical glass consistently measures less than 1% total reflectance and delivers durable performance. It’s not the type of glass you’ll find yourself replacing frequently, because it’s built to be long-lasting and proudly made in Minnesota—withstanding most harsh outdoor conditions.

 

 

TRU-AR™ Technical Glass Use Cases

 

1. Outdoor Displays

 

Unwanted glare from ambient light or even temperature fluctuations and weather can impact the quality and functionality of an outdoor display. When you’re in the market for an outdoor display you need something that will withstand the elements, is visually impactful and allows for enhanced messaging and branding. Anti-reflective technical glass is the top choice for brands that want to ensure their messaging isn’t ignored, obscured, or misunderstood by potential customers.

 

 

More recently, many digital signage display vendors are turning their attention to the outdoor market due to new opportunities arising from the coronavirus, in addition to the declining cost of high-brightness products made possible by further development and advancements in LCD panel technology. Industry experts anticipate the demand for outdoor digital signage to progress rapidly over the next year. According to OMDIA, they project a higher growth rate for outdoor displays, gradually overtaking indoor displays annual growth rate from 2021.

 

 

Common outdoor glass displays include:

• Retail advertising signage
• Utilities and wayfinding signage
• Informational reader boards

 

 

2. Refrigerated Displays

 

Designed to showcase your best products, a refrigeration display keeps your food product properly refrigerated and persuades customers to make a purchase. Some models are rear accessible only, usually via sliding doors on the back, while other models have accessible glass fronts. If you’re searching for the best way to display your products that provide impeccable clarity ideal for cold storage, a unit that utilizes TRU-AR™ technical glass is a great option. It’s equally important to note that changing consumer behavior as a result of COVID-19, has placed increased emphasis on minimizing touchpoints like case door handles. An anti-reflective glass will help showcase what’s inside very clearly and give customers peace of mind with their purchase.

 

 

In addition, TRU-AR™ technical glass ensures optimal visibility to reduce door opening, resulting in temperature uniformity, increased food safety and energy efficiency. It’s also produced with strict adherence to cosmetic specifications.

 

 

3. Large Scale Lighting

 

Large scale lighting (eg. stadiums, sports venues, parking lots, parks, zoos, etc.) require outstanding durability in outdoor applications. Often stadiums require dramatic improvements in energy efficiency and more affordable ways to control spill light and glare (because it’s about lighting your field, not the neighborhood around it). TRU-AR™ technical glass used in this application is ideal for amazing light transmittance and reduced reflectance to provide an enhanced fan experience and increased energy efficiency.

 

 

Benefits of TRU-AR™ Technical Glass

 

TRU-AR™ technical glass is manufactured using a magnetron sputtered, a high-rate vacuum coating technique that is not offered by every glass technical glass manufacturer.

 

 

Benefits include:

• Long life-cycle
  • Impact-resistant
  • Abrasion-resistant
  • 15+ years proven performance in outdoor applications
• Superior clarity and readability
  • Withstands humidity/fog/salt exposure
  • Coating uniformity
• Flexibility and efficiencies in fabricating
  • Available in large scale sheets up to 100 x 144

 

 

Technical Glass Key Product Features

 

Glass Substrate: Float, Low-Iron, Tempered or Customer Furnished

Maximum Size: 100″ x 144″ (254cm x 366cm)

Thickness: 1.1mm – 12.0mm

First Surface Reflection TRU-AR™ Technical Glass Aqua: < 0.55% Photopic Brightness

Light Transmission: Range up to 99%

Abrasion: 100 Rub Eraser Test at 2.5 lbs.

Applications: Suitable for Indoor and Outdoor Environments

Outdoor Rating: 18 Months Continuous Salt, Fog & Humidity Exposure, No Deterioration

 

 

Read more about our technical glass specifications and standards.

 

 

Make Your Investment Last

 

We’ve spent the last 25 years uncovering distinct advantages when it comes to innovation in thin-film technology. You can trust that we know technical glass and the ideal applications best suited for even the most complex glass projects. Our hands-on project support ensures your program delivers on the requirements set through the supply chain while providing a superior product that will save you money over time.

 

 

With expertise across various glass and acrylic markets, connect with us to see how Tru Vue can bring value to your anti-reflective glass projects.