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Brand Benefits of Anti-Reflective Glass

When you think of anti-reflective glass what comes to mind? Perhaps eyewear? Or glass for framed photography? There are many types and applications for anti-reflective glass. For example, anti-reflective glass is often used in commercial spaces like vehicle showrooms, restaurants, sports arenas, zoos, aquariums, retail store fronts, museums, bus stops and a number of other spaces. In addition to its varied use across countless industries, anti-reflective glass has many applications and advantages over normal non-coated glass. 



But not all anti-reflective glass is created equal. Below we dive into the uses for anti-reflective glass and the many brand benefits for industries including marine, gaming, sports, security, industrial, medical, advertising and utilities/wayfinding.



What is Anti-Reflective Glass?


Anti-reflective glass is optically coated glass to virtually eliminate reflections and increase light transmission. Superior anti-reflective glass will reduce surface glare, increase brightness and offer better contrast definition. In addition, anti-reflective coatings can be designed for the UV, Visible or IR spectrums on custom optics, acrylic, polycarbonate and heat-tempered glass. The thin film coatings on Vista Anti-Reflective® glass disrupt the energy contained in light waves causing them to flow out of sync. This disrupted wave pattern virtually eliminates reflections from the surface.  



Brand Benefits of Vista Anti-Reflective® Glass


  • Better consumer experience 
    • Images and words have increased clarity due to superior light transmittance
  • Virtually eliminates reflection
    • Brand messaging stands out enabling a more informed purchasing decision  
  • Designed to withstand outdoor weather environment (humidity, fog, salt, temperature changes)
    • Longevity in your investment



Distinct Advantages of Vista Anti-Reflective® Glass


  • Easy to clean
  • Promotes energy efficiency
  • Large sizes available for efficiency and fabrication
  • Made with magnetron sputtered technology—a high-rate vacuum coating technique for glass that provides maximum durability, a smoother surface and abrasion resistance



Read more about the process of magnetron sputtering here.



Ideal Applications for Vista Anti-Reflective® Glass


  • Digital out-of-home (DOOH) advertising signage
  • Digital menu boards
  • Digital retail signage
  • Wayfinding signage
  • Glass door merchandisers and refrigerated displays
  • Outdoor large-scale lighting



About Tru Vue Vista AR® Glass


Tru Vue Vista AR® Glass is a non-conductive, wide-band coating designed to perfectly minimize reflection and maximize transmittance on glass over the visible spectrum. This type of anti-reflective glass is the most versatile and superior product on the market and can be customized to your needs/specifications.



Tru Vue’s Commitment to Excellence

Our teams understand the critical nature of cosmetic specifications to ensure outstanding product quality. We’re committed to manufacturing excellence when it comes to our process, technologies and values. Contact our team of experts for more information on Tru Vue Vista AR® Glass and where to find a distributor near you.

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.