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About Tru Vue®

Tru Vue is a manufacturer of high-performance glazing products for the custom picture framing, museum, photography and technical glass and acrylic markets. We are a global leader in anti-reflective coatings, as well as conservation-grade UV protection and specialty glazing products for these markets.

Founded in 1946 as Chicago Dial, Tru Vue began as a manufacturer of glass for radio dials and later TV screens. One of the company's first innovations was a process that etched the glass on TV screens, creating a non-glare surface that refracted light and allowed for a much clearer picture. This etched glass product is what brought Tru Vue into the picture framing market in 1970.

Today, Tru Vue sets the standard in glazing that enhances, protects, and beautifies. From custom framing to conservation and preservation in museums and galleries across the globe, to commercial optics, Tru Vue is known around the world as a leader and innovator in the protection and conservation of all things framed and displayed. Whether it's Museum Glass®, Conservation Clear® and Conservation Reflection Control®, or our acrylic glazing products including Optium Museum Acrylic®, and Tru Vue Vista AR® no other company has such a complete portfolio of high-performance glazing options as Tru Vue.

About Apogee Enterprises, Inc

Tru Vue is a part of Apogee Enterprises, Inc. (Nasdaq: APOG), a leading provider of architectural products and services for enclosing buildings, and glazing products for framing art. Headquartered in Minneapolis, MN, Apogee's portfolio of industry-leading products and services includes high-performance architectural glass, windows, curtainwall, storefront and entrance systems, integrated project management and installation services, as well as value-added glass and acrylic for custom picture framing and displays.

All of Apogee's businesses have a shared ambition to deliver superior results, guided by a customer-first approach, and backed up by the financial and operational strength of an industry leader. We aim higher, think bigger, and strive to create peak value in everything we do.

A Sustainable Enterprise

Tru Vue is a subsidiary of Apogee Enterprises, Inc, and as such is dedicated to sustainability. Through the Apogee Management System we are continually focused on eliminating waste and minimizing resource consumption. We also have policies in place to ensure compliance with environmental laws and regulations. Conserving resources and protecting the environment not only make good business sense; we believe it's the right thing to do.


As a strong advocate of conservation and professionalism, Tru Vue holds membership in several organizations which strive to promote these goals. Tru Vue works with the associations listed below amongst others to improve product features and preservation standards which in turn forwards the industry as a whole. Tru Vue also provides seminars and materials, to help educate framers and their customers on the benefits of conservation framing.