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How Anti-Reflective Coatings Offer Enhanced Viewing Experiences for LEDs

According to market and intelligence firm, Mordor Intelligence, “The US LED Market was valued at USD 9.89 billion in 2020 and expected to reach USD 17.06 billion by 2026 and to register a CAGR of 9.6% over the forecast period 2021 to 2026. The growing demand for energy-efficient lighting systems, declining prices of LED products, and stringent government regulations are some of the major factors driving the adoption of LED lighting in the United States.” 



With greater demand for LED screens comes increased responsibility to provide a higher quality product to remain competitive. As a result, many businesses are not only investing in new lighting technology but glass coatings to provide the optimum LED viewing experience to discerning consumers like grocers, big box stores, quick service restaurants and more. 



Benefits of Anti-Reflective Glass for LED Screens


Anti-reflective coatings (AR) have grown in popularity, and for good reason, demonstrating long-term protection from outside elements and providing the clearest optical experience for consumers. Here we’ll go over the many benefits of AR coatings and how they can enhance the experience of LED screen viewing. Please feel free to share this information with your existing and potential customers as a means of product education. 



Download White Paper: Achieve Enhanced Optical Performance with Anti-Reflective Glass



1. Reduced Glare & Reflection


Anti-reflective coatings are specifically produced using magnetron sputtered coating technology to enhance optical surfaces. As you would probably expect, one of the most compelling benefits of anti-reflective coatings is…well, minimal reflections. By counteracting specific light wavelengths through state-of-the-art AR technology, glares and reflections are minimized on LED screens so significantly that users are unable to see themselves in their electronics. 



2.Prolonged Customer Engagement


LED screens can function to promote products and engage customers for extended periods of time. For example, the restaurant experience is becoming more and more of a form of entertainment, according to 70% of surveyed diners. Being able to entertain visitors through technology has become a mainstay in successful restaurants, so it’s crucial to have visual clarity in your LED screens. Without the visual noise that comes with glare, the result is a clearer, crisper image. This is especially crucial for outdoor LED displays where the weather can play a significant role in disrupting clarity of electronics like wayfinding signage, digital menus, etc. 



If, for instance, your restaurant has an outdoor patio with TVs, you want your customers to stay engaged with the provided entertainment. If the big game is on and half the customers can barely make out what’s happening, they’ll leave and go elsewhere. Whether you’re broadcasting the next big game or hosting an Oscars party, ensuring your displays are crisp and clear, even in daytime, could mean the difference between customers leaving after one drink or staying for a few more and a meal.



3.Maintain Brand Integrity


To create the ideal customer journey, every step of the way needs to be clearly marked and branded. There’s a reason grocery stores are designed the way they are — they rely on predictable human behavior; and where behavior may fail, they denote the path (often literally) with branded signage. In the digital age, poster boards are being replaced by LED TVs when it comes to in-store navigation. You need to make sure that customers can see way-signage and other information as clearly as possible, from as far away as possible. AR coating is one the most reliable means for achieving this.



4.Withstand Harsh Environmental Elements


The lifespan of an LED TV is between 4 and 10 years or 40,000 and 100,000 hours according to most manufacturers and depends on other factors like location and environment.For this reason, making digital signage bright enough to be viewable in the glare of the sun shouldn’t be your only concern when investing in outdoor advertising. The big challenge is keeping those bright screens functioning despite the relentless heat beating down on them. While some manufacturers have focused on creating fans to try and resolve this issue, anti-reflective films and coatings are becoming the preferred alternative. For example, Tru Vue’s AR Glass has an outdoor rating of 40 Days—salt, fog & humidity exposure with no deterioration.



“Outdoor displays have cover glass that protects the LCD layer against environmental conditions and abuse. The ideal cover glass solution for an outdoor display, especially those used in warm climates.” — Mark Madigan, MAC Thin Films



Anti-Reflective Benefits Extend to Multiple Applications


AR coating isn’t just useful for LED TVs in bars or stores. Its versatility lends itself to a myriad of other applications including, but not limited to:


  • Large-scale outdoor digital signage
  • Large-scale lighting projects
  • Medical equipment displays
  • Flat panel displays
  • Military equipment displays
  • Utilities
  • Info boards
  • Refrigeration systems



Tru Vue is Here to Clarify


Tru Vue has over 25 years of experience and is made domestically, giving us a distinct advantage when it comes to innovation in AR glass coating technology. Our Vista Anti-Reflective® glass delivers peak performance in durability, scratch resistance and coating uniformity—making it the ideal choice for LED screens. Contact us for more information or learn more about Vista Anti-Reflective® glass or read the full spec sheet.

This article is intended for educational purposes only and does not replace independent professional judgment. Statements of fact and opinions expressed are those of the author(s) individually and, unless expressly stated to the contrary, are not the opinion or position of Tru Vue or its employees. Tru Vue does not endorse or approve, and assumes no responsibility for, the content, accuracy or completeness of the information presented.